UNDP’s mission and history of working in trusted partnership with governments and civil society enables it to be a key agent in advancing social change and helping countries to reach the Millennium Development Goals (MDGs). The blue book is a hands-hands-on approach to advocating for the millennium development goals.

Written for UNDP staff, it gives valuable information on the tools that can be used. The Blue Book provides a basic understanding of communications and advocacy, and the tools to help to educate, advocate, facilitate dialogue and create partnerships and coalitions. Rather than providing hard and fast rules or outlining specific actions, The Blue Book is intended to help UNDP staff develop effective communications and advocacy strategies on the MDGs. It takes into account the differences among countries, political situations and resources and has examples of real strategies and techniques employed in both developing and developed countries. It is used to spark creativity, empower ideas and speed solutions for achieving the MDGs.

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