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Trade and Market Access
Rapid market appraisal manual for entrepreneurs (pdf 1.18mb)
This manual aims to help people who own and operate micro and small scale businesses to conduct their own market research through Rapid Market Appraisals (RMA). The manual gives a step by step explanation of how entrepreneurs can collect market information, so they can better identify and develop new products, customers and set competitive market prices.
- Resource link:
http://www.ilo.org/dyn/empent/ docs/F111PUB1439_01/ PUB1439_01.pdf - Published: 1998
- Source: International Labour Organisation (http://www.ilo.org)
- Added to ADG on: 07 December 2005 , contributed by: ADG team
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