Australian Development Gateway

The Australian Development Gateway (ADG) strives to support members of the development community in their efforts to reduce poverty and enhance sustainable development in the Asia Pacific region. The site has been created with participation from members of government, private, academia and non-government organisations. User feedback mechanisms have been incorporated to guide future directions of the site. The site is optimised for low bandwidth access to enable the widest participation throughout the Asia Pacific region.

Skip to content

ADG channels:

Information by sector: Enterprise Development

Sub navigation

ADG TOOLBOX

Trade and Market Access

Rapid market appraisal manual for trainers (pdf 171kb)

This manual is for trainers, agencies and groups who encourage the development of micro and small-scale enterprises (MSEs). Through training on market research using the Rapid Market Appraisal (RMA) method, the manual helps MSEs develop marketable products and sensitises them to the importance of marketing.

It contains chapters covering:

  • benefits of training on rapid market appraisal
  • a step-by-step approach to conducting training
  • tips for monitoring and evaluating the training
 

Footer: