Australian Development Gateway

The Australian Development Gateway (ADG) strives to support members of the development community in their efforts to reduce poverty and enhance sustainable development in the Asia Pacific region. The site has been created with participation from members of government, private, academia and non-government organisations. User feedback mechanisms have been incorporated to guide future directions of the site. The site is optimised for low bandwidth access to enable the widest participation throughout the Asia Pacific region.

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Media, communications and development organisations

Tech-savvy communications: a toolkit for non-profits

This toolkit provides an overview of effective message development for nonprofits, and offers a survey of tech-savvy communications channels such as RSS feeds, blogs and podcasts.

This comprehensive step-by-step plan, structured around a number of key issues, focuses on:

- Identifying target audiences as a basis for developing appropriate messages and tactics
- Developing, testing and refining key messages
- Evaluating communications channels and making effective use of technology
- Crafting communications objectives and ensuring best practices.

The guide also includes interactive exercises, a message framework, reference guide, resource list of links to articles and websites and frank advice from donors on effective requests for technology funding.

The toolkit and a workbook are available for download from this page.

 

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